This unprecedented statistical report contains over 1,850 spa industry benchmarks relating to revenue, expenses, visits and employment, with many topics showing historical data available from 2005 to 2008, plus forecast data for 2009 and 2010. The benchmarks are comparable across the entire spa industry due to the consistent methodology implemented and the some of statistics and benchmark ratios featured in the report include:
- Treatment Room Occupancy
- Average Treatment Rate
- Average Revenue per Visit
- Revenue per Available Minute
- Therapist Productivity Rate
- Repeat Visitation Rate
- Capture Rate of Hotel Guests
- Breakdown of Total Revenue including retail revenue
- Breakdown of Total Expenses
- Visitor Profiles by Gender, Age and Residence

The comprehensive report also presents a collection of other spa industry intelligence including:
- Spa business models describing ownership, business structure, management structures.
- Spa infrastructure covering spa size, space breakdown, treatment rooms and stations, standard support facilities versus water-based support facilities.
- Spa menus such as variety of hydrotherapy and water-based treatments offered and the range of treatments practiced.
- Spa industry trends relating to clients and products.

Impact of the Global Financial Crisis on the Spa Industry

The research confirmed the spa industry is not immune to the affects of the global financial crisis, with operators receiving 13% less visits in 2008 compared to their original forecasts, although revenue achieved was 8.5% higher than expected. Predictions for 2009 revenue and employment have been revised down by 9.4% and 15% respectively, however the outlook for 2010 is more positive with all major regions predicting increases in average revenue and visits per spa.

Source: Intelligent Spas, Global Spa Benchmark Program, May 2009 Other findings from the global survey included :

- The average spa treatment rate achieved by spas globally in 2008 was USD90. Europe achieved the highest rate of USD111 and Asia-Pacific received the lowest average rate of USD77.
- The average size of a spa facility was 788 metres (8,487 square feet) and spas contained nine treatment rooms on average.
- Employees per spa averaged 22.9, with the Americas averaging the most (33.8) and Europe the fewest (13.6).
- 50% of total spa revenue was spent on salaries, bonuses and employee benefits, 9% on operations/maintenance, 4% on marketing and management and 2% on training.
- Across the globe, the day spa guest has become a critical target market for hotel and resort spas with 38% of total spa visits at hotel spas coming from local residents and other tourists not staying at that hotel. In Europe and the Middle East/Africa, just 53% percent of hotel spa visits were from in-house guests.
- The region with the largest percentage of outsourced spas (using a management company) was the Americas at 32%, almost three times higher than the other three regions.
- All regions are expecting decreases in average annual revenue per spa during 2009, however the outlook for 2010 is brighter with all regions expecting growth between 8% and 32%.

Benchmark your project potential Revenue in a realistic manner and on a conservative side. Remember that economic cycles repeat themselves every decade, so sampling a period having experienced Peak, High, Low and very Low Demands will serve as a good base to establish a fair business trend. Finding out your project competition Average Room Rate, Occupancy, Extra Revenue and Cost will guide you to a good Profit estimate. Working out those figures over 10 years, without taking into consideration Rates or Occupancy increments, will cover a return on investment including loan interests and loan Pay back, and, will give you a pretty good overall results assessment.

Consider all costs that might occur when purchasing your project. Such as hotel construction cost for a new property on an empty land, which usually is an average spending per room built that include all the hotel facilities and technical requirements. Note that the higher your project standard is, the higher the cost per room will be. Or, if your project is already built, decide if you want to operate the hotel as it is or renovate it. Renovation should always be the preferred option. Here also, you should work out an average cost per room built. You have now your Investment cost.

Deduct this investment cost, if any, to your Potential Profit (over a 10 years period) and the result of this simple deduction will give you an idea of the financial value of the Land or Property you intend to buy. You might be shocked by the difference between the so-called “market” price and your figure, but this will definitely be the right amount and no other consideration should affect the figure you have just calculated.

Now you are ready to offer a “down-to-earth” Bid for your investment, and once again, do not get emotionally involved nor carried away by potential astonishing revenue opportunities… Economic cycles contain high and low period, so you are looking at an average. Plus you just did the math taking into consideration all positive and negative aspects, so there is no reason to purchase higher! The best way to handle such investment is to consider two, three or more alternatives of the same nature and to deal with them one at a time until you get the transaction you are looking for.

SGS provide an initial 13 day intensive training course for their Security Guards. A course developed by SGS’s professional Trainers, meeting the Industry’s challenging market.

SGS then deliver a Continuation Training Package that is designed to enhance the Security Officers Knowledge, to promote a more acceptable client/customer relationship, and to bring a service that is expected in today’s climate.

All the training carried out at SGS’s new indoor and outdoor facility in Phuket.

Mission statement for Siam Guardian Services

SGS was founded to provide as safe , secure and welcoming environment to it’s
clients and visitors. It is faithfully committed to the health and welfare, not only of it’s patrons but also of it’s guard force.

SGS strives to achieve this mission by means of community friendly approach the promotes safety through the visibility of security personnel , preventative patrols, 24-hour vigilance as well as state of the art surveillance equipment. SGS pursues a positive conflict resolution coupled with awareness programs and crime prevention achieved through collaboration with local law enforcement and community organizations.

SGS is dedicated to excellent service that reduces crime , builds trust and enhances the quality of life for its communities be delivering a superior in an effective, responsive and professional way. This is achieved by the training team with over 25 years experience within the Security Industry and an advanced continuation training program.

SGS holds themselves accountable to maintain the highest degree of integrity, to obey all laws, ordinances and regulations and to serve as a role model to the public.

SGS is constantly striving to achieve excellence in all they do, whether it’s security, emergency care or problem solving. This will ultimately reduce the fear of crime and provide as safe a world as possible.

Security Services

Global threats are forcing companies in Thailand to fully review their security procedures.

The days of training a guard for ONLY 3 days and then putting him on site at a secure location are slowly diminishing.

Security companies in the past have usually offered zero continuation training, whilst informing the customer that their guards do receive training and remain current with all aspects of security. Guards do 12 hours shifts 6 or even 7 days a week and nobody can deliver an alert and well trained guard on this basis.

To continue moving forward in this rapidly changing industry, companies must embrace change or get left behind.

Siam Guardian Services have recognized these facts and are adopting them as policy for their customers.

SGS’s professional trainer with over 25 years of experience within the Industry, help the client plan for, avert and counter the many treats they face in today’s environment.

SGS’s Continuation Training Curriculum is setting a benchmark in Thailand‘s Security Industry. This is will result in a more efficient, cost effective, proactive security program, which can react to a changing threat.

Address : 28/10 Moo 4 -. Thepkasattri – Thalang. Phuket 83110